The Baking Grannies

Grannies to the rescue.

BRIEF

Tiense sugar, a well-known sugar brand in Belgium, wanted to raise its profile as one of the most loved brands on the market amongst amateur bakers.

INSIGHT

When you’re baking cakes, not all steps are clearly explained on the recipe. And this could be tricky, especially for amateur bakers. But nobody is around to help them out.

IDEA

We asked help from the best baking experts ever known: grannies. With their lifetime experience and their famous baking skills, real grandmothers were live streamed on Facebook and shared their tips and tricks with baking amateurs via the phone.

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