The New Smell Of New, innovative branded content to launch the Citroën Cactus
24
portfolio_page-template-default,single,single-portfolio_page,postid-24,,select-child-theme-ver-1.0.0,select-theme-ver-3.7,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

The New Smell of New

Innovative branded content to launch the Citroën C4 Cactus on the market.

CITROEN C4 is so different from its competitors that the french automobile manufacturer even reinvented the recognisable smell of new car.

BRIEF

Launch the CITROEN C4 CACTUS.

INSIGHT

The CITROEN C4 CACTUS has completely reinvented the car. But there is still one thing that remains the same with its competitors: the smell of a new car.

IDEA

To show that the CITROEN C4 CACTUS has redesigned the car in every detail, we create a new smell of “New” and imbue it in all CITROEN C4 CACTUS.

We ask a well-known perfumer to create the smell of the new C4 CACTUS. Top notes, middle notes, base notes, all elements of the fragrance are reflected to create a scent that lasts and gives drivers the feeling of new.

The New Smell Of New is an innovative branded content campaign to launch the Citroën Cactus.

Citroen Cactus Branded Content Advertising
Citroen Cactus Branded Content Advertising
Citroen Cactus Branded Content Advertising

HAVE A LOOK AT OTHER PROJECTS

  • Ikea Tango Tv Ad
    In TV

    Ikea Tango

  • Volkswagen Hotel California Creative Digital
    In Digital

    Hotel California

  • Ikea Frames Social Cause Campaign
    In Ambient Media/ Social Marketing

    Social Frames

  • Cactus Smell Of New Integrated Campaign
    In Branded Content/ Integrated

    The New Smell of New

  • Tropicana Tv Ad
    In TV

    Contraption

  • Bezoya Optimistic Bottle Experiential Advertising
    In Ambient Media/ Digital/ Experiential Advertising

    The Optimistic Bottle

  • Metro Creative Print Advertising
    In Print

    Bite-Sized News

  • Seat.com Visual Design
    In Digital

    SEAT.COM Global Site Redesign

  • Burn Lotus F1 Experiential Advertising
    In Digital/ Experiential Advertising

    Burn Grand Prix

  • In Digital/ Integrated/ Social Media

    The Baking Grannies