Launch the CITROEN C4 CACTUS.
The CITROEN C4 CACTUS has completely reinvented the car. But there is still one thing that remains the same with its competitors: the smell of a new car.
To show that the CITROEN C4 CACTUS has redesigned the car in every detail, we create a new smell of “New” and imbue it in all CITROEN C4 CACTUS.
We ask a well-known perfumer to create the smell of the new C4 CACTUS. Top notes, middle notes, base notes, all elements of the fragrance are reflected to create a scent that lasts and gives drivers the feeling of new.
The New Smell Of New is an innovative branded content campaign to launch the Citroën Cactus.