Social marketing idea for a good cause, improve children’s lives
IKEA thinks all children deserve to be put in a frame. A social marketing idea to show IKEA’s social engagement improving children’s lives.
portfolio_page-template-default,single,single-portfolio_page,postid-23,,select-child-theme-ver-1.0.0,select-theme-ver-3.7,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Social Frames

A simple way to use IKEA products to show their social engagement.

IKEA swaps its famous pictures with powerful portraits of anonymous people helped by its foundation.


Make customers aware of IKEA’s social engagement in the world.


In shops, frames are filled with cliché pictures (Brooklyn Bridge, a double-decker bus or flowery fields).


Use these frames to show pictures of IKEA’s social engagement. A series of pictures representing the people IKEA is helping, pictures of children, their lives and environment.

By purchasing one of these pictures, you’re not only decorating your interior, but you’re also helping the children most in need to have a better life (a new school, construction of water wells, an electrical network,…)

A social marketing idea to show IKEA’s social engagement by improving children’s lives.

Ikea Social Frames Ambient Campaign

Now you can share it if you liked it


  • Ikea Tango Tv Ad
    In TV

    Ikea Tango

  • Volkswagen Hotel California Creative Digital
    In Digital

    Hotel California

  • Ikea Frames Social Cause Campaign
    In Ambient Media/ Social Marketing

    Social Frames

  • Cactus Smell Of New Integrated Campaign
    In Branded Content/ Integrated

    The New Smell of New

  • Tropicana Tv Ad
    In TV


  • Bezoya Optimistic Bottle Experiential Advertising
    In Ambient Media/ Digital/ Experiential Advertising

    The Optimistic Bottle

  • Metro Creative Print Advertising
    In Print

    Bite-Sized News

  • Visual Design
    In Digital

    SEAT.COM Global Site Redesign

  • Burn Lotus F1 Experiential Advertising
    In Digital/ Experiential Advertising

    Burn Grand Prix

  • SOS Viol Creative Advertising
    In Ambient Media/ Social Marketing

    SOS Viol

  • In Digital/ Integrated/ Social Media

    The Baking Grannies

  • Interactive Immersive VR 360 experience
    In Experiential Advertising/ Virtual Reality

    ‘The 6th sailor’, an interactive VR experience

Are you looking for this kind of creative ideas in your agency? Say Hello