Interactive experiential advertising to show how optimism beats pessimism
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The Optimistic Bottle

Interactive experiential advertising to show how optimism beats pessimism

Bezoya promotes optimism and invites people to see the bottle half full.

BRIEF

Bezoya is a mineral water brand whose brand message “Keep the good stuff” is all about optimism and positive thinking.

INSIGHT

With so many negative news these days, do you see the bottle half empty or half full?

IDEA

An experiential advertising installation that reacts to people’s optimistic or pessimistic tweets.

AWARD

Inspirational 2012 Bronze in Digital OOH Category – Madrid

Bezoya Optimistic Bottle Experiential Advertising 01
Bezoya Optimistic Bottle Experiential Advertising 02
Bezoya Optimistic Bottle Experiential Advertising 03

Sketches and illustrations

Digital interactive world

A digital version online reacts live to the optimistic and pessimistic tweets. Every time an optimistic tweet is received, the world gets a bit more optimistic.

The animation below shows all the different levels from the most pessimistic to the most optimistic.

Now you can share it if you liked it

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