Bezoya is a mineral water brand whose brand message “Keep the good stuff” is all about optimism and positive thinking.
With so many negative news these days, do you see the bottle half empty or half full?
An experiential advertising installation that reacts to people’s optimistic or pessimistic tweets.
Inspirational 2012 Bronze in Digital OOH Category – Madrid
Sketches and illustrations
A digital version online reacts live to the optimistic and pessimistic tweets. Every time an optimistic tweet is received, the world gets a bit more optimistic.
The animation below shows all the different levels from the most pessimistic to the most optimistic.
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