Interactive experiential advertising to show how optimism beats pessimism
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The Optimistic Bottle

Interactive experiential advertising to show how optimism beats pessimism

BRIEF

Bezoya is a mineral water brand whose brand message “Keep the good stuff” is all about optimism and positive thinking.

INSIGHT

With so many negative news these days, do you see the bottle half empty or half full?

IDEA

An experiential advertising installation that uses social media to check whether people are optimistic or pessimistic. A 6 meter high interactive bottle of water that reacts to people’s positive or pessimistic tweets.

AWARD

Inspirational 2012 Bronze in Digital OOH Category

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