Ikea Tango

IKEA kitchens : ready for life.

Ikea Tango

BRIEF

Customers have the impression that IKEA kitchens are of poor quality. How can we show them that our kitchen are actually life and timeproof.

INSIGHT

Nowadays, a kitchen is not only a place where people cook, it’s a room where people play, work, read and dance. It’s a place where people live.

IDEA

Showing and testing some features of the kitchen, we filmed a couple in an ordinary day doing an ordinary thing in their kitchen : dancing.

Category

TV

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