Customers have the impression that IKEA kitchens are of poor quality. How can we show them that our kitchen are actually life and timeproof.
Nowadays, a kitchen is not only a place where people cook, it’s a room where people play, work, read and dance. It’s a place where people live.
Showing and testing some features of the kitchen, we filmed a couple in an ordinary day doing an ordinary thing in their kitchen : dancing.