This creative tv ad shows why Tropicana tastes better
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A silver Effie Awards winner

Tropicana educates consumers by explaining the difference between fresh and concentrated juices.


A lot of concentrated juice brands claim to be the tastiest.
Show that Tropicana fresh squeezed juices are the most delicious and fresh juices.


Consumers don’t seem to know the difference between fresh Tropicana juices and concentrated juices.


We didn’t just tell people that Tropicana tasted better, we also demonstrated why.


This TV ad helped Tropicana claim back its #1 position in taste in the market becoming the 3rd fastest growing beverage brand in Belgium overtaking Lipton and Red Bull. It was awarded with a Silver Effie Award.

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