This creative tv ad shows why Tropicana tastes better
25
portfolio_page-template-default,single,single-portfolio_page,postid-25,,select-child-theme-ver-1.0.0,select-theme-ver-3.7,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Contraption

A silver Effie Awards winner

Tropicana educates consumers by explaining the difference between fresh and concentrated juices.

BRIEF

A lot of concentrated juice brands claim to be the tastiest.
Show that Tropicana fresh squeezed juices are the most delicious and fresh juices.

INSIGHT

Consumers don’t seem to know the difference between fresh Tropicana juices and concentrated juices.

IDEA

We didn’t just tell people that Tropicana tasted better, we also demonstrated why.

RESULTS

This TV ad helped Tropicana claim back its #1 position in taste in the market becoming the 3rd fastest growing beverage brand in Belgium overtaking Lipton and Red Bull. It was awarded with a Silver Effie Award.

Now you can share it if you liked it

HAVE A LOOK AT OTHER PROJECTS

  • Ikea Tango Tv Ad
    In TV

    Ikea Tango

  • Volkswagen Hotel California Creative Digital
    In Digital

    Hotel California

  • Ikea Frames Social Cause Campaign
    In Ambient Media/ Social Marketing

    Social Frames

  • Cactus Smell Of New Integrated Campaign
    In Branded Content/ Integrated

    The New Smell of New

  • Tropicana Tv Ad
    In TV

    Contraption

  • Bezoya Optimistic Bottle Experiential Advertising
    In Ambient Media/ Digital/ Experiential Advertising

    The Optimistic Bottle

  • Metro Creative Print Advertising
    In Print

    Bite-Sized News

  • Seat.com Visual Design
    In Digital

    SEAT.COM Global Site Redesign

  • Burn Lotus F1 Experiential Advertising
    In Digital/ Experiential Advertising

    Burn Grand Prix

  • In Digital/ Integrated/ Social Media

    The Baking Grannies